‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is an international crisis. While their use is notably greater in developed countries, forming the majority of the typical food intake in nations like Britain and America, for example, UPFs are taking the place of natural ingredients in diets on every continent.

Recently, an extensive international analysis on the risks to physical condition of UPFs was published. It cautioned that such foods are exposing millions of people to long-term harm, and demanded swift intervention. In a prior announcement, an international child welfare organization revealed that a greater number of youngsters around the world were suffering from obesity than malnourished for the initial instance, as junk food floods diets, with the most dramatic increases in less affluent regions.

A noted nutrition professor, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the study's contributors, says that companies focused on earnings, not individual choices, are driving the shift in eating patterns.

For parents, it can feel like the complete dietary environment is opposing them. “Sometimes it feels like we have absolutely no power over what we are putting on our children's meals,” says one mother from the Indian subcontinent. We conversed with her and four other parents from across the globe on the increasing difficulties and frustrations of providing a nutritious food regimen in the time of manufactured foods.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in the Himalayan nation today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter goes out, she is surrounded by brightly packaged snacks and sugary drinks. She continually yearns for cookies, chocolates and bottled fruit beverages – products intensively promoted to children. One solitary pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the educational setting perpetuates unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she looks forward to. She is given a small package of biscuits from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

At times it feels like the complete dietary landscape is undermining parents who are merely attempting to raise fit youngsters.

As someone employed by the Nepal Non-Communicable Disease Alliance and heading a project called Advocating for Better School Diets, I understand this issue profoundly. Yet even with my knowledge, keeping my school-age girl healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it next to unattainable for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a food system that encourages and fosters unhealthy eating.

And the figures reflects exactly what parents in my situation are facing. A comprehensive population report found that 69% of children between six and 23 months ate poor dietary items, and 43% were already drinking sweetened beverages.

These numbers are reflected in what I see every day. An analysis conducted in the district where I live reported that a notable percentage of schoolchildren were overweight and 7.1% were suffering from obesity, figures closely associated with the surge in junk food consumption and more sedentary lifestyles. Further research showed that many youngsters of the country eat sugary treats or salty packaged items on a regular basis, and this regular consumption is associated with high levels of tooth decay.

The country urgently needs stronger policies, improved educational settings and stricter marketing regulations. Until then, families will continue engaging in an ongoing struggle against junk food – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My situation is a bit unique as I was had to evacuate from an island in our archipelago that was ravaged by a powerful storm last year. But it is also part of the bleak situation that is confronting parents in a region that is enduring the very worst effects of climate change.

“The situation definitely worsens if a cyclone or volcano activity eliminates most of your plant life.”

Even before the storm, as a nutrition instructor, I was extremely troubled about the growing spread of fast food restaurants. Currently, even smaller village shops are involved in the shift of a country once known for a diet of healthy locally grown fruits and vegetables, to one where greasy, salty, sugary fast food, loaded with synthetic components, is the favorite.

But the scenario definitely deteriorates if a hurricane or mountain activity decimates most of your vegetation. Fresh, healthy food becomes hard to find and extremely pricey, so it is incredibly challenging to get your kids to eat right.

In spite of having a regular work I am shocked by food prices now and have often resorted to picking one of items such as legumes and pulses and animal products when feeding my four children. Serving fewer meals or smaller servings have also become part of the recovery survival methods.

Also it is rather simple when you are juggling a stressful occupation with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Unfortunately, most school tuck shops only offer highly packaged treats and carbonated beverages. The outcome of these hurdles, I fear, is an growth in the already widespread prevalence of chronic conditions such as blood sugar disorders and cardiovascular strain.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a global fast-food brand stands prominently at the entrance of a commercial complex in a Kampala neighbourhood, challenging you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never gone beyond the borders of the country. They certainly don’t know about the past financial depression that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the three letters represent all things modern.

In every mall and all local bazaars, there is convenience meals for any income level. As one of the costlier choices, the fried chicken chain is considered a special occasion. It is the place Kampala’s families go to mark birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for the holidays.

“Mom, do you know that some people pack takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from cooked morning dishes to burgers.

It is the end of the week, and I am only {half-listening|

Joseph Keller
Joseph Keller

A Toronto-based real estate expert with over a decade of experience in condo investments and market analysis.